Today's Picks

Tips and Tricks To Overcome Procrastination
Clarissa Mitton Aug 9, 2024 Productivity

Tips and Tricks To Overcome Procrastination

Procrastination is a challenge that many of us face, often leading to stress, missed deadlines, and a lingering sense of guilt. It can feel like an overwhelming problem, with tasks piling up as we struggle to find the motivation to tackle them. However, overcoming procrastination doesn’t have to be overwhelming! There are simple, effective strategies […]

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3 minute read

Marketing Tips

Referral Marketing: Leverage Your Happy Customers
Clarissa Mitton Aug 16, 2024 Marketing

Referral Marketing: Leverage Your Happy Customers

In a competitive market, one of the most powerful tools you have for growing your business is your existing customer base. Happy customers are more than just a source of repeat business, they’re also your best advocates. Referral marketing leverages the trust and satisfaction of your current customers to attract new ones, making it a […]

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3 minute read

Marketing Triumphs Through the Ages: Lessons from History’s Most Iconic Campaigns
Kaili Baird Aug 26, 2024 Marketing

Marketing Triumphs Through the Ages: Lessons from History’s Most Iconic Campaigns

Marketing has long been the backbone of commerce, evolving through the centuries to adapt to changing technologies, consumer behaviors, and cultural shifts. From the earliest forms of persuasive communication to today’s digital landscapes, certain campaigns have stood out as game-changers, influencing not just the brands they promoted but the very fabric of society. Explore some […]

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3 minute read

SEO Secrets: Improve Your Search Rankings
Ryan Pratt Aug 16, 2024 Marketing

SEO Secrets: Improve Your Search Rankings

Search engine optimization (SEO) plays a vital role in growing any online presence. Without harnessing this skill, businesses of all sizes would struggle to be found on search engines like Google. Mastering SEO is an ongoing strategy that requires technical improvements, content creation, and link-building. If you want your website to show up higher in […]

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3 minute read

Persuasive Copywriting: Convert Visitors into Customers
Clarissa Mitton Aug 16, 2024 Marketing

Persuasive Copywriting: Convert Visitors into Customers

Digital marketplaces are crowded and simply attracting visitors to your website isn’t enough! You need to convert them into paying customers. This is where the power of persuasive copywriting comes into play. With the right words, you can captivate your audience, build trust, and inspire action, turning casual browsers into loyal customers. In this article, […]

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3 minute read

A/B Testing for Beginners
Ryan Pratt Aug 14, 2024 Marketing

A/B Testing for Beginners

A/B testing is a powerful tool that helps businesses and websites make smarter decisions. By comparing two versions of a webpage, ad, or email, companies can see which version performs better. This process makes it easier to understand what customers prefer, thereby allowing companies to enhance user experiences and improve sales. Discover the benefits of […]

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3 minute read

Get to Know Your Audience Deeply With Customer Persona Creation
Ryan Pratt Aug 16, 2024 Marketing

Get to Know Your Audience Deeply With Customer Persona Creation

If a business knows one thing that can save them from oblivion, it’s their audience. As a business owner, you need to know beyond the demographics of their age or gender — down to how they think and make decisions. Enter customer personas, which can help you create a clearer picture of your ideal clients. […]

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Business Tips

Trademarks Matter: The ‘Very Demure, Very Mindful’ Case and What Jools Lebron’s Struggle Teaches Us About Brand Protection
Clarissa Mitton Aug 25, 2024 Business Growth

Trademarks Matter: The ‘Very Demure, Very Mindful’ Case and What Jools Lebron’s Struggle Teaches Us About Brand Protection

When a phrase goes viral, the last thing its creator expects is to lose control of it, but that’s exactly what happened to TikTok star Jools Lebron. After coining the phrase “very demure, very mindful,” Jools saw her trend explode across social media, only to face heartbreak when someone else filed a trademark for the […]

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3 minute read

Business 101: A Comprehensive Guide to Registering Your New Venture
Ryan Pratt Aug 20, 2024 Business Growth

Business 101: A Comprehensive Guide to Registering Your New Venture

Starting a business is an exciting journey, but before you dive in, registering your new venture is crucial. It’s a key step that ensures your business is legally recognized and protected. Whether you are launching a small side gig or a full-fledged startup, understanding the registration process will set you up for success. Let’s delve […]

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4 minute read

Harnessing AI to Accelerate Business Growth: Strategies for Transforming Your Business
Brooke Hunt Aug 18, 2024 Business Growth

Harnessing AI to Accelerate Business Growth: Strategies for Transforming Your Business

If you ask those that know a lot about technology, they’ll tell you that AI might just be transformational. From automating mundane tasks to unlocking new insights from data, AI’s potential to revolutionize industries and enhance human capabilities is limitless. As machine learning models continue to advance, AI is becoming more intuitive and capable of […]

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3 minute read

Business Plan Essentials: Map Your Success
Ryan Pratt Aug 16, 2024 Business Growth

Business Plan Essentials: Map Your Success

Transforming your seed of an idea into a solid business plan sets the foundation for any successful venture. Whether you’re starting a small business or planning to expand an existing one, a well-structured plan acts as the roadmap, guiding your vision into reality. It helps you define your goals, identify your market, and chart your […]

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How To Build Loyalty Through Customer Service Excellence
Ryan Pratt Aug 15, 2024 Business Growth

How To Build Loyalty Through Customer Service Excellence

In the world of business, where an array of digital tools and cheat manuals promise success, the most powerful weapon is good, old-fashioned customer service excellence. Great customer service does more than just fix problems; it builds loyalty that turns customers into repeat buyers. By delivering outstanding customer experiences, companies can create lasting relationships with […]

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Team Building Exercises That Your Team Will Actually Enjoy
Clarissa Mitton Aug 15, 2024 Business Growth

Team Building Exercises That Your Team Will Actually Enjoy

Team building exercises are essential for fostering collaboration, improving communication, and creating a strong sense of camaraderie within your team. However, all too often, these activities can feel forced or dull, leaving your employees disengaged. The key to successful team building is finding activities that your team will actually enjoy! You need to find exercises […]

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Finance Tips

Starting a Business on a Shoestring Budget: Practical Tips for Launching with Limited Funds
Brooke Hunt Aug 23, 2024 Finance

Starting a Business on a Shoestring Budget: Practical Tips for Launching with Limited Funds

Looking to start a business on your own, but don’t have thousands of dollars waiting to invest? Fortunately, aspiring entrepreneurs can launch a successful business with limited capital by employing one or two innovative strategies. Government grants, loans, and crowdfunding platforms offer financial support, while low-cost marketing tactics like social media and content creation help […]

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First Time Home Buyer FHA Loans: A Guide to Affordable Homeownership Options
Ryan Pratt Nov 20, 2024 Finance

First Time Home Buyer FHA Loans: A Guide to Affordable Homeownership Options

Owning a home is a dream for many, but it can feel out of reach. First Time Home Buyer FHA Loans make homeownership easier and more affordable. These loans offer low down payments and flexible credit requirements, making them ideal for buyers just starting out. If you want to purchase your first home, understanding how […]

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More Business Tips and Tricks

Networking Powerhouse: Ways To Build Strong Relationships Online and In-Person
Ryan Pratt Aug 14, 2024 Business Growth

Networking Powerhouse: Ways To Build Strong Relationships Online and In-Person

Networking is an essential skill that can help you reach personal and professional goals. Whether you’re trying to advance your career, expand your business, or simply make new friends, strong relationships are the foundation. Some people prefer online networking while others maximize their network through in-person interactions. Each method has its advantages, which is why […]

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3 minute read

Creating a Crisis Management Plan: Be Prepared For Anything
Clarissa Mitton Aug 13, 2024 Business Growth

Creating a Crisis Management Plan: Be Prepared For Anything

Crises can strike when you least expect them, threatening your operations, reputation, and bottom line. Whether it’s a natural disaster, cyberattack, or public relations nightmare, the ability to respond quickly and effectively can make all the difference. That’s why having a solid crisis management plan in place is essential for protecting your business and ensuring […]

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How To Strengthen Your Team Through Leadership Development
Ryan Pratt Aug 9, 2024 Business Growth

How To Strengthen Your Team Through Leadership Development

Good leadership creates strong teams, because when team members feel supported and understood, they do their best work. Leadership development helps build these qualities in your team. Whether you’re leading a group or encouraging others to lead, strong leadership benefits everyone. Discover various methods that build your capacity for leadership development and create a positive […]

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4 minute read