Networking is an essential skill that can help you reach personal and professional goals. Whether you’re trying to advance your career, expand your business, or simply make new friends, strong relationships are the foundation. Some people prefer online networking while others maximize their network through in-person interactions. Each method has its advantages, which is why combining the two can lead to the best networking results.
Online Networking: Connecting with a Wider Audience
The internet allows you to connect with people around the globe. It opens doors to opportunities that were once limited by geography. You can join professional groups, participate in forums, or follow industry leaders on social media. The key to success in online networking is being proactive and approachable.
Start by building a strong online presence. Create a professional profile on platforms like LinkedIn, and be sure it reflects your skills and achievements. Share content that shows your expertise, and don’t be afraid to engage with others by commenting or asking questions. When someone responds to your posts, be sure to reply in a timely manner. Consistent interaction helps keep your name and face familiar to others in your field.
Remember, networking isn’t just about gaining contacts; it’s about building relationships. Be genuine in your interactions. Show interest in what others have to say, and offer help when you can. People appreciate authenticity, so show some personality instead of using a boilerplate LinkedIn invitation. 1 It’ll result in stronger connections.
In-Person Networking: The Power of Face-to-Face Connections
While online networking is convenient, in-person interactions remain powerful. There’s something about meeting face-to-face that creates a deeper bond. When you meet someone in person, they can read your body language, hear the tone of your voice, and feel your energy. This personal touch can make a lasting impression — for better or worse — so make sure you have a firm handshake and good eye contact. 2
To make the most of in-person networking, attend events where you can meet others in your industry. Conferences, seminars, and local meetups are all great places to start. When attending these events, focus on quality over quantity. Instead of trying to hand out as many business cards as possible, spend time getting to know a few people well. Ask thoughtful questions, and be an active listener. These small actions help build trust and rapport.
Following up after an in-person event is just as important as the initial meeting, otherwise the window may close. Send a friendly email or connect with them on LinkedIn. Mention something from your conversation to remind them of who you are. This helps keep the connection alive and shows that you value the relationship.
Balancing Both Worlds: Combining Online and In-Person Networking
The strongest networks are often built by combining both online and in-person efforts. Each method has its strengths, and when used together, they can amplify your reach. For example, after meeting someone in person, you can continue to nurture that relationship online. Connect with them on social media or send an occasional message to check in.
On the other hand, if you’ve built a connection online, look for opportunities to meet in person. If you’re attending a conference or traveling to a new city, reach out to your online connections to see if they’ll be there too. Meeting face-to-face solidifies relationships and helps turn online acquaintances into real-world allies.
By balancing both worlds, you create a network that is not only broad but also deep. This approach ensures that your connections are meaningful and lasting. The key is to be consistent and authentic in both your online and in-person interactions.
Strengthening Your Network Through Genuine Connections
Networking isn’t just about collecting contacts; it’s about building relationships that can support you in the long run. Whether online or in person, the key to strong networking lies in genuine interactions — and in many cases, a combination of online and real-world connections is necessary.
By being authentic, approachable, and proactive, you can build a powerful network that will help you achieve your goals. Balancing online connections with in-person interactions gives you the best of both worlds. Together, these methods can lead to deeper, more meaningful relationships that can help you succeed in your personal and professional life.