Trademarks Matter: The ‘Very Demure, Very Mindful’ Case and What Jools Lebron’s Struggle Teaches Us About Brand Protection
When a phrase goes viral, the last thing its creator expects is to lose control of it, but that’s exactly what happened to TikTok star Jools Lebron. After coining the phrase “very demure, very mindful,” Jools saw her trend explode across social media, only to face heartbreak when someone else filed a trademark for the […]
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